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Me, Ariany.

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My Story

Greetings!

 

My name is Ariany A. Osinaga, and I am eager to support your creative endeavors. I have held positions in Bolivia and the United States to support domestic and international brands by utilizing my skill sets in digital marketing and event planning. I supported Suzuki, Unilever, Huawei, Changan, Tigo Bolivia, Cotas Bolivia to expand their brand awareness and increase their consumer base in Bolivia. In the United States, I have worked with Denarius Digital as a freelancer to support their digital marketing needs. While I studied both theories and practices in my formal education, I honed my craft through my professional opportunities.  

 

The first step in my career was serving as the Engagement Manager at a Bolivian advertising agency. I supported and advised the digital marketing strategy for Unilever’s brands: Sedal; Dove; Ponds; Hellman’s; Selollevo. I created content and assets for each individual brand and provided weekly reports on the digital engagement. Through my understanding of the digital market space in Bolivia, I was able to increase engagement and leads for Unilever, which inspired C-Suite executives at the advertising agency to work with their newest and bigger accounts: Huawei and Cotas Bolivia. I made certain that if your abuela watched tv in the afternoon or your daughter looked at her phone during her quinceañera, they would see the slogan and advertisements that I created for these brands. 

 

With the goal of expanding my experience with international clients, I worked with Ariadna Communications Group in the United States to lead their digital marketing campaigns for their automotive clients in Bolivia. As a Marketing Manager, I moved as fast and as efficiently as the cars that I was advertising by doubling the total amount of followers across social media accounts in a year, ensuring every ounce of creative energy went into the creative assets, and making sure that future and potential car owners saw these car models in a spotlight before a streetlight by putting them in car shows such as ExpoAuto, Feicobol, and Expocruz.  

 

Although I started freelancing in 2022, I chose to fully transition as a freelancer in 2023. I worked with smaller companies, but gained total control from the clients to design all aspects of their digital marketing, creative assets and event planning. My clients were the Bolivian National Association of Plastic Surgeons, Bolivia’s National Association of Dermatologists, and a local beauty brand called Mesocare. I left in 2024 for the American Dream to work for (Ashley’s Company) in Washington DC. 

 

The measure between reality and a dream is only a few seconds, but the distance for me was thousands of miles. I hope to build upon my professional experiences of working with international brands seeking to expand their brand awareness and consumer base with Latin American audiences. From managing social media accounts to crafting creative assets across all screens, it would be a pleasure to do that for you!  Thank you for your time and I look forward to hearing from you soon. 

 

Sincerely,​

 

Ariany A. Osinaga

My Career

Freelancer

Washington, D.C., United States & Santa Cruz, Bolivia

April 2022 – Present

• Supported the digital marketing efforts for Denarius Digital in Washington DC.

• Spearheaded photography and audiovisual production for corporate and social events for brands such as Cerveza Uyuni, ASOBOME 2023 and 2024, SCCS School, ExpoBebe 2024.

• Orchestrated the graphic design of brochures, flyers, backdrops for ASOBOME, SCCS School in Adobe Photoshop.

• Directed and advised Blunding’s leadership in organic growth strategies for their social media presence by creating personalized audiovisual content.

• Produced a report to improve Blunding’s content performance to improve engagement, reach, and conversions.

• Developed Mesocare’s social media content strategy.

• Created and designed the style guide of social media content.

• Wrote monthly reports on the performance of Mesocare’s social media strategy.

• Executed the advertising campaigns across digital platforms.

• Managed and monitored the social media campaigns for their subsidiaries: mesoestetic, Simildiet, and I-Thread.

• Wrote scripts for audiovisual production for advertising campaigns.

• Established the portfolio of Mesocare’s advertising campaigns including, but not limited to catalogs, handouts, banners or roll-ups, and invitations to special events.

• Coordinated the operation and monitoring of LED screen content during the national meetings of medical professionals of Bolivia (ASOBOME).

• Supervised live-streaming procedures during talks and presentations of ASOBOME.

 

Marketing Manager, Social Creative

Ariadna Communications Group

Santa Cruz, Bolivia

March 2021 – March 2023

• Managed the social media accounts for Suzuki Bolivia, Changan Bolivia, and Ferrotodo Bolivia.

• Created organic advertising strategies for social media platforms for numerous brands.

• Oversaw BTL proposals for special dates.

• Created press releases for Suzuki Bolivia for fairs such as: Expocruz, Fia, Feicobol, ExpoAuto.

• Supervised the creative writing for Suzuki vehicle launches as well as the launches for new campaigns for existing car models.

• Wrote annual reports on each brands social media performance.

• Implemented trending cultural phenomena for content creation.

 

Engagement Manager

Athos Publishing Agency

Santa Cruz, Bolivia

February 2020 – February 2021

• Created creative content assets according to the brief provided by the client.

• Assisted in the development of strategy through Gannt chart.

• Guided the meetings with brands such as COTAS, PRO Mujer, Unilever (Sedal, Dove, Ponds, Hellmann's, Selollevo).

Life Skills

Content Creation

Adobe Photoshop

Adobe Premiere Pro

Adobe Lightroom

OBS Studio

Capcut

Canva

WordPress

Pro Tools

Audacity

Photography & Videography

 

Productivity Software Suites

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Google Docs

Google Sheets

Google Slides

 

Digital Marketing

Facebook Business Suite

TikTok Insights

LinkedIn

Google Analytics

Hootsuite

 

Languages

Spanish

English

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